Helping a Product Company Sell a Service

Client: Learning Zone Express (LZE)

The Challenge:

Learning Zone Express (LZE) was the first company in the nation to be given licenses to sell the LANA Preschool Program. As an educational products company, This presented a unique challenge for LZE—they understood how to market products, but they recognized that they didn’t know how to market a program that was centered primarily on the learning curriculum over the products it included.

The Goal:

• Design a promotional campaign for the LANA Preschool Program that would effectively communicate the value of the LANA Preschool Program to Preschool Administrators and ultimately drive sales.

How we Helped:

• Worked with the client to identify promotional needs for the sales team and end users.

• Designed a promotional campaign strategy that included:

  • One-pagers

  • Custom video and photography

  • A product-specific landing page

The Result:

• A complete package of sales materials that are still in use today so sell the program in multiple markets with great success.

• YouTube videos reaching 10K views and growing.

• Hiring of a Lana program specific sales person (referred by SKC) to manage increased sales and continue to grow program clientele.